[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ssap.cz\/slevy-cechy-stale-lakaji-roste-popularita-vlastnich-znacek\/#Article","mainEntityOfPage":"https:\/\/www.ssap.cz\/slevy-cechy-stale-lakaji-roste-popularita-vlastnich-znacek\/","headline":"Slevy \u010cechy st\u00e1le l\u00e1kaj\u00ed. Roste popularita vlastn\u00edch zna\u010dek!","name":"Slevy \u010cechy st\u00e1le l\u00e1kaj\u00ed. Roste popularita vlastn\u00edch zna\u010dek!","description":"Z\u00e1jem \u010cech\u016f o zbo\u017e\u00ed prod\u00e1van\u00e9 pr\u00e1v\u011b pod priv\u00e1tn\u00ed zna\u010dkou n\u011bkter\u00e9ho z obchodn\u00edch \u0159et\u011bzc\u016f v posledn\u00edch n\u011bkolika m\u00e1lo letech op\u011bt stoup\u00e1. Pod\u00edl takov\u00fdch v\u00fdrobk\u016f vlastn\u00edch zna\u010dek obchodn\u00edk\u016f dos\u00e1hl ji\u017e na 18 %. Tyto zna\u010dky ji\u017e nejsou del\u0161\u00ed dobu synonymem levn\u00e9ho nekvalitn\u00edho zbo\u017e\u00ed, ale […]","datePublished":"2018-12-22","dateModified":"2023-05-22","author":{"@type":"Person","@id":"https:\/\/www.ssap.cz\/author\/#Person","name":"","url":"https:\/\/www.ssap.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/82449f5dd313bdc88befc1a2d3138ce45c5e7d5eeee84221e3cf7fbc184b80d3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/82449f5dd313bdc88befc1a2d3138ce45c5e7d5eeee84221e3cf7fbc184b80d3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ssap.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ssap.cz\/wp-content\/uploads\/img_a338039_w2491_t1550852165.jpg","url":"https:\/\/www.ssap.cz\/wp-content\/uploads\/img_a338039_w2491_t1550852165.jpg","height":0,"width":0},"url":"https:\/\/www.ssap.cz\/slevy-cechy-stale-lakaji-roste-popularita-vlastnich-znacek\/","wordCount":405,"articleBody":"Z\u00e1jem \u010cech\u016f o zbo\u017e\u00ed prod\u00e1van\u00e9 pr\u00e1v\u011b pod priv\u00e1tn\u00ed zna\u010dkou n\u011bkter\u00e9ho z obchodn\u00edch \u0159et\u011bzc\u016f v posledn\u00edch n\u011bkolika m\u00e1lo letech op\u011bt stoup\u00e1. Pod\u00edl takov\u00fdch v\u00fdrobk\u016f vlastn\u00edch zna\u010dek obchodn\u00edk\u016f dos\u00e1hl ji\u017e na 18 %.Tyto zna\u010dky ji\u017e nejsou del\u0161\u00ed dobu synonymem levn\u00e9ho nekvalitn\u00edho zbo\u017e\u00ed, ale naopak se jedn\u00e1 sp\u00ed\u0161e o produktov\u00e9 \u0159ady, kde jsou z\u00e1kladn\u00ed v\u00fdrobky klasick\u00e9ho slo\u017een\u00ed, ale i ty, kter\u00e9 se daj\u00ed za\u0159adit mezi velmi kvalitn\u00ed exkluzivn\u00ed produkty.Proti z\u00e1padn\u00edmu trhu se n\u00e1\u0161 trh vyzna\u010duje t\u00edm, \u017ee je zde prod\u00e1v\u00e1no, a to dlouhodob\u011b zbo\u017e\u00ed ve slevov\u00fdch akc\u00edch ve velk\u00e9m procentu. N\u011bkter\u00e9 \u010dtvrtlet\u00ed dokonce ukazuj\u00ed na to, \u017ee se prod\u00e1 v\u00edce ne\u017e 50 procent takov\u00e9ho zbo\u017e\u00ed. Proti evropsk\u00e9mu pr\u016fm\u011bru je to zna\u010dn\u011b vysok\u00fd pod\u00edl. Evropsk\u00fd pr\u016fm\u011br \u010din\u00ed toti\u017e ka\u017edoro\u010dn\u011b asi 30 procent takto prodan\u00e9ho zbo\u017e\u00ed.Nejv\u00edce se prod\u00e1vaj\u00ed pod priv\u00e1tn\u00edmi zna\u010dkami ml\u00e9ka, oleje, smetany, pap\u00edrov\u00e9 ut\u011brky a toaletn\u00ed pap\u00edr. Na druhou stranu se prod\u00e1 v takov\u00fdch zna\u010dk\u00e1ch nejm\u00e9n\u011b piva a sektu. Z drogerie pak parf\u00e9my, zubn\u00ed pasty a deodoranty. D\u00e1 se \u0159\u00edci, \u017ee tyto t\u0159i typy produkt\u016f se v \u010cech\u00e1ch prakticky v\u016fbec neprod\u00e1vaj\u00ed.Na celkov\u00e9 prodeje maj\u00ed vliv nejen ceny, ale tak\u00e9 nadpr\u016fm\u011brn\u00e9 teploty na ja\u0159e \u010di v l\u00e9t\u011b. Nap\u0159\u00edklad na ja\u0159e 2018 se prodalo o osm procent v\u00edce alkoholick\u00fdch n\u00e1poj\u016f. Nejv\u011bt\u0161\u00ed r\u016fst tak zaznamenal v tomto obdob\u00ed prodej piva, vodky, ochucen\u00e1 piva a samoz\u0159ejm\u011b nealkoholick\u00e9 n\u00e1poje. O dvacet procent v tomto obdob\u00ed stouply tr\u017eby u zmrzlin a podobn\u00fdch v\u00fdrobk\u016f.I kdy\u017e z\u00e1jem o priv\u00e1tn\u00ed zna\u010dky stoup\u00e1, st\u00e1le se v celkov\u00e9m objemu tr\u017eby z tohoto zbo\u017e\u00ed pohybuj\u00ed kolem dvaceti procent. Obchodn\u00ed \u0159et\u011bzce ale st\u00e1le do t\u011bchto typ\u016f v\u00fdrobk\u016f investuj\u00ed, proto\u017ee prost\u0159ednictv\u00edm takov\u00e9ho p\u0159\u00edstupu buduj\u00ed v\u011brnost sv\u00fdch z\u00e1kazn\u00edk\u016f a zlep\u0161uj\u00ed podv\u011bdom\u00ed o zna\u010dce. Dal\u0161\u00ed v\u00fdhodou tohoto kroku \u0159et\u011bzc\u016f je, \u017ee odnau\u010duj\u00ed z\u00e1kazn\u00edky pr\u00e1v\u011b od slevov\u00fdch akc\u00ed a nab\u00edzej\u00ed jim kvalitn\u00ed produkty za rozumn\u00e9 ceny st\u00e1le.\u00a0                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Slevy \u010cechy st\u00e1le l\u00e1kaj\u00ed. Roste popularita vlastn\u00edch zna\u010dek!","item":"https:\/\/www.ssap.cz\/slevy-cechy-stale-lakaji-roste-popularita-vlastnich-znacek\/#breadcrumbitem"}]}]